"Cheap Bridesmaids Dresses"? Well, No One Searches for “Bridesmaids Dresses with a High Value Proposition”

We bid on the search term “cheap bridesmaids dresses” but there’s something inherent in the word “cheap” that just doesn’t feel right. While our dresses are inexpensive compared to other bridesmaid dresses (particularly those that are custom made), we tend to think of cheap as being low quality which definitely is not the case here. We also bid on “inexpensive bridesmaids dresses” which is a little more palatable. Unfortunately, with this type of paid-search marketing you have to go with what the masses are searching and, based on Overture’s estimates for last month (September ’06), there were only 359 searches for “inexpensive bridesmaid dresses” while there were more than 7,700 searches for “cheap bridesmaid dresses”. So despite our qualms, I guess we’ll keep bidding on the cheap.